Ghosted

The dating world can be rough.

We’ve all been ghosted. Or in a relationship that couldn’t quite be defined. Or experienced a red flag on a date. Ghost Tequila leaned into this shared experience for Valentine’s Day 2024.

We brought it to life in a 2-week social campaign that featured custom cocktails inspired by our exes. We utilized influencers, brand social pages, and paid media to create content that offered a different, spicier perspective on the usual Valentine’s Day sentiments.