When the road calls, how will you answer?

There’s a long, storied history surrounding the Camaro, but there’s one word that sums it up perfectly: speed. It’s something motor heads have bonded over for decades, something that brings people from all walks together. This social-first branded spot celebrates the culture of speed that unites via a fictional motor club called the ‘Camaro Collective’.

In this spot, we see 4 friends as they each receive the call to meet up for a group ride. This enabled the creative team to spotlight the whole Camaro lineup in a heart-pumping, throttle-burning video that reminds the audience what Chevrolet is made of, and asks the question: will you answer the call of the Camaro?